The result figures on our case study pages come from measured work. Where we did not measure the starting point, we print no figure. This page sets out the rules, the sources and every result we have measured so far.
6
Case studies with a measured result
15
Published case studies
Before and after come from the same source
Impressions taken from Search Console are compared with Search Console again. The length of the periods and the measure stay the same.
Each figure says what it is
The note under a figure gives its period, its source or what it counts. A figure without context is not printed.
No starting point, no figure
On such a case study the figures section is not drawn at all. The result is written by describing what changed.
A statement is not a measurement
A ratio given by the client or by us is not a measurement. On the case study page it is marked as a statement, and it stays off the list on this page.
The build may not be the only cause
Season, ad budget and the market move figures too. So the case study page also says what we built during the same period.
Google Search Console
A site's monthly impressions and clicks in Google search. The source is the site's own Search Console account.
The ad account's report
Cost per enquiry and number of enquiries. The source is the period report of the account the ads ran on.
The system's own records
Counts of records, listings and pages, and the addresses in the sitemap. The source is the database and sitemap of the system we built.
A repeated query
Which source an AI assistant cites for a given question. The number of attempts and the date sit next to the figure.
The figures below are the same as on the case study pages and are read from them. If a figure changes there, it changes here too.
Real estate advisory
Real estate advisory · Zekeriyakoy
Real estate advisory · Zekeriyakoy
Ad management
Real estate advisory
Legal
All of this work is live. As there is no figure for the starting point, we describe the result by what changed rather than by a number. When a measurement is taken, the figure is added to the case study page.
The fifth section of the discovery report is the measurement plan. It says which figures will be tracked, where they come from and when they will be measured again. We do not promise a target figure; after the build we take the same figures from the same source and report them to you.
Read the terms of the free discoveryOn some jobs we did not measure the situation before the build. A figure with no starting point is not a comparison, so on those case studies we describe what changed.
We take them. The source is the site's Search Console account, the ad account's report or the records of the system we built.
Not always. Season, ad budget and the market move figures too. That is why the case study page also says what we built during the same period.
A measurement is a figure read from a source. A statement is an assessment made by the client or by us. A statement is marked as such on the case study page and stays off the list on this page.
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