The site was the shop window,the real work was in the inbox.
We first built a brand site for a real estate team managing property in Sariyer and Zekeriyakoy. Two weeks later one thing became clear: clients were not filling in the form, they were writing on Instagram and WhatsApp. We rebuilt the system around that fact.
Sector
Real estate
Built
Advisor sites and one board
Scope
Five advisors
Status
Live
What the situation wasbefore the build.
The advisor liked the site, then called two weeks later. The problem was not the design; it was the assumption about where conversion actually happens.
- Clients looked at the listing page, closed the browser and wrote on Instagram instead.
- The contact form stayed empty while the inbox filled up.
- The advisor was tracking messages across three apps and losing which conversation belonged to which property.
The pieces builtfor Kali.
- 01
Brand site
Listing detail pages, client reviews and a contact form built with Next.js. Each of the five advisors went live on their own site.
- 02
Two channels, one board
The Instagram and WhatsApp business accounts were connected to the same queue. The advisor opens one screen in the morning and sees every active conversation there.
- 03
Conversations tagged to the listing
When a property link is shared in a conversation, the system attaches that conversation to the relevant listing record on its own.
- 04
One client record
The record, the listing and the conversation history live in the same database. The chance of the same client existing as two rows under two advisors is closed.
The screen opened in the morningis now one.
The measurable part of the build is the number of records in the system and the width of the listing pool. The part we cannot measure, but that the advisor reports, is this: active conversations now appear on one screen.
5
Advisor sites live
Each on its own domain
1,138
Client records in the system
Along with 94 listings and 431 images
18 → 1,496
Site name in the listing pool
After the crawl was fixed
- A conversation stays attached to whichever property it is about.
- Five advisors use the same system and records accumulate in one place.
- Adding a new advisor does not require a new build.
Listings, client records and incoming requests sit in one place now, and nothing goes unanswered.
Kerem Ali Yorukoglu
Real estate advisor · Zekeriyakoy
The products usedin this build.
Request handling
Messages from Instagram and WhatsApp land in the same queue; nobody waits for a form.
CRM and customer management
Five advisors' customer records sit in one structure, and the same person is not split across two rows.
Web and mobile development
The advisor sites were written from scratch; the source code and the domain belong to the client.
WhatsApp Business integration
The conversation builds up in the business account, not on a personal phone.
The process first, the proposal after
In a short discovery call we map the process together and tell you plainly whether it is worth automating. If it is not, we say that too.
30 minutes · no preparation needed
