Your customers find you on Google, and on ChatGPT too.
SEO is the work for your Google rankings. GEO is the work that makes AI assistants such as ChatGPT and Gemini cite you when they answer a question. AEO is content that answers questions directly. We read your Search Console data regularly and report the results to you.
Measurement tools and AI assistants
Google Search Console
Google Analytics 4
Google Tag Manager
ChatGPT
Gemini
Perplexity
Claude
Example board. Queries and numbers come from each client's own Search Console data.
Your customer's searchstarts with a question.
Two people looking for the same service type different questions. Once we know who asks what, we write the right page, and that page shows up both on Google and in AI answers.
Describing a problem
Looking for information
Checking prices
Working out a budget
Asking an assistant
Wants a recommendation from ChatGPT
Searching nearby
Needs someone now
Comparing options
Weighing up choices
How is your visibility changing month by month?
We read impressions and clicks from Search Console every month. Which queries you climbed on and which pages turned into enquiries are in the report we go through together.
How to read the reportWhich searches turn into customers?
Search volume on its own says little. Splitting searches by intent shows which content brings visits and which brings enquiries.
- ResearchGeneral questions describing the problem
- ComparisonOptions and price ranges being searched
- Brand searchCompany name, reviews and references
- EnquiryArriving at the quote or booking form
With GEO and AEOyou appear in AI answers as well.
GEO (generative engine optimisation) is the work that gets your site cited when assistants such as ChatGPT, Gemini and Perplexity answer a question. AEO (answer engine optimisation) is writing content that answers questions directly. That is how you appear in Google's featured answers and in voice search.
Your customer asks Google,and asks an AI assistant too.
Being found in both rests on the same foundation: a site that is clearly written, sourced and technically sound. The difference is that the questions where you appear in AI answers are measured separately.
Google rankings
Search engine optimisation
Site structure, content and technical set-up
Measured in Search Console
AI answers
Generative engine optimisation
ChatGPT, Gemini and Perplexity
Questions where you are cited are tracked
Direct answers
Answer engine optimisation
Featured answers and voice search
Content in question and answer form
Report
Search Console data
Impressions, clicks and rankings
Read against the previous month
SEO and digital marketing Frequently asked questions
AEO stands for answer engine optimisation. It means writing content that answers questions directly and briefly, so you appear in Google's featured answers, in voice search and in AI answers.
GEO stands for generative engine optimisation. Content and site structure are arranged so that assistants such as ChatGPT, Gemini and Perplexity cite your site when they answer a question.
SEO deals with Google rankings, GEO with the answers AI assistants give, and AEO with content that answers directly. All three rest on the same foundation: a clearly written, sourced and technically sound site. That is why we run them together.
We regularly put real questions about your service to ChatGPT, Gemini and Perplexity and record whether your site is cited. The result has its own section in the monthly report.
Search visibility is measured in months; the first meaningful movement usually shows after the third month. Discovery takes about a week, then technical fixes and the content calendar begin.
AI speeds up the draft; the topic, sources and stance come from you. Every piece is checked for sources, language and originality, and a person decides when it goes live.
Yes. The existing pages are audited first and sorted into pages to update, pages to merge and pages to keep as they are. If the platform sets limits, we tell you in writing during discovery.
No. Meta and Google Ads management is a separate service with its own page. This page covers organic visibility, without paid ads.
Every month we read impressions, clicks and rankings from Search Console. The questions where AI answers cite you are listed separately, and everything sits next to the previous month in the report.
We run SEO, GEO and AEO work for keremaliyorukoglu.com, koyzekeriyakoy.net and mujgansimsek.com. On gayrimenkulegitimleri.com and damlasubar.com we laid the groundwork.
Where this is used
- Digital transformation: we find what holds your business back and build the digital fixDigital transformation means moving the work a business runs by hand, on paper or across scattered apps into connected digital systems. It starts with diagnosis, not software: where enquiries get lost, which tasks are done twice and where customers look for you. ALTAI Digital runs a discovery of about a week, then prepares a demo. Once you approve, we build the parts you need, such as the website, ads, CRM, workflow automation and search visibility. Everything joins one panel, and your team makes the decisions.
- Web design Istanbul: a site built for your business, not a templateALTAI Digital is a web design and AI automation agency based in Istanbul, with a co-founder working from Rotterdam. Sites are written from scratch in Next.js rather than assembled from templates: they load fast on a phone and are structured the way search engines read. English and Turkish run in the same build, and the domain, hosting and source code are registered to the business. Discovery can happen in person in Istanbul.
- Web design: a fast, searchable site that does part of the workWeb design is the planning and coding of the site that lets customers find, understand and contact a business. ALTAI Digital builds sites from scratch rather than from templates: pages load fast, are structured the way Google reads them, and the domain and hosting are registered in the client's name. Depending on the sector, booking, reservations, a QR menu and a WhatsApp line are part of the same build. Discovery takes a week; the site goes live in four.
- Google Ads management: the budget opens after the measurement worksGoogle Ads management is the setup, measurement and weekly running of search and display campaigns. ALTAI Digital does not open a budget before the measurement is in place: tag manager, server-side conversions and the CRM link come first. The ad account is opened in the client's name, the management fee is a fixed monthly amount and no share is taken from the spend. Each week, spend, conversions and cost per conversion are compared.
- Meta ads management: enquiries land in a record, not a spreadsheetMeta ads management is the setup, measurement and weekly running of Instagram and Facebook campaigns. ALTAI Digital builds the measurement first: the Pixel, the Conversions API and the CRM link. An enquiry from a lead form lands in the customer record, and when the sale closes that is written back to the ad account. The account is opened in your name, and the fee is a fixed monthly amount rather than a share of spend.
- ChatGPT ads management: no budget before measurement is in placeChatGPT ads management means setting up, measuring and running campaigns in OpenAI's Ads Manager. Ads appear below a ChatGPT answer, labelled as sponsored and kept apart from it. Self-service access is open to legal entities based in the UK and the Netherlands. Ads show only on the Free and Go plans, and not to under-18s. We set up the pixel, the Conversions API and UTM tags first. Then we write context hints and landing pages and decide weekly on the figures. The ad account is opened in your name.
Terms explained
- Google Business ProfileGoogle Business Profile is the free listing that shows a business on Google Maps and in search results. It holds the address or service area, opening hours, phone number, website link, photos, services and customer reviews. Once the owner verifies the listing, they control what it says. The three-business list shown with a map in local searches is made up of these profiles.
- Booking engineBooking engines sit on a hotel's own website and let a guest pick dates, read the terms and reserve a room without an intermediary. Availability, room types, price rules and cancellation terms are all defined inside the engine. The guest picks the dates, sees the conditions and finishes the booking. The reservation lands with the hotel directly.
- QR menuQR menu is the name for a digital menu that opens when a guest scans a code on the table with a phone camera. No app download is needed. A well-built QR menu is a page on the restaurant's own website: it is edited in one place, and a price change shows at the table at once. A poorly built one is a scanned PDF or a page on someone else's domain.
We write the proposal after we have found the problem together
In a thirty-minute call we listen to how you work and talk through where time and customers are slipping away. If you do not need a digital fix, we will tell you that too.
30 minutes · no preparation needed
