If I cannot find the document,that firm is not on my shortlist.
We rebuilt the architecture of the corporate site for a Netherlands-based steel construction and infrastructure contractor. The brief began with a single sentence from the client's project manager.
Sector
Steel construction
Built
Corporate site architecture
Languages
Dutch, German, English
Status
Live
What the situation wasbefore the build.
A corporate construction buyer does not come to a site to read marketing copy. The project manager is after a concrete document they can take to their procurement team.
- Certificates and references were buried behind the contact form.
- Completed projects had no page of their own.
- The sales team kept receiving emails asking "are the documents ready".
The pieces builtfor Tatar Constructie.
- 01
Documents brought forward
Certificates and references were moved onto the home page. The documents download directly, with no form to fill in.
- 02
Every project on its own page
A separate page was prepared for each completed project: drone photographs, delivery date, steel tonnage used and the client's comment.
- 03
Three languages
A Dutch buyer, a German supplier and an international project manager each browse in their own language. The structure was built statically, so pages open fast.
- 04
The quote form accepts files
The enquiry form takes technical drawing files directly; the buyer does not have to send them by email.
A corporate site is not a shop window,it is a trust layer that works before the quote.
No numerical measurement was taken on this build. In the first week after launch the sales team observed this: the emails asking for documents largely stopped.
No before and after measurement was taken on this build. The items below are not a measured result; they are the way of working that changed with it.
- The buyer downloads the document from the site and passes it to their own procurement team.
- Project pages carry the tonnage and the delivery date.
- The firm closes the "are the documents ready" question without a conversation.
The products usedin this build.
Web and mobile development
A three-language static structure was built from scratch, and the pages open fast.
Document and report generation
Every project page is produced together with its tonnage and delivery date.
Knowledge platform
Certificates and references sit in one place in a searchable form.
SEO and digital marketing
A document-led page structure answers the searches that happen before a proposal.
The process first, the proposal after
In a short discovery call we map the process together and tell you plainly whether it is worth automating. If it is not, we say that too.
30 minutes · no preparation needed
