An industrial felt catalogue, live in two languages, product by product.
Ozdemir Kece was founded in Istanbul in 1998 by mechanical engineer Nusret Ozdemir. The firm supplies industrial felts and belts to sectors such as textiles, laundries, aluminium extrusion and leather. We moved its WordPress site to a new structure: every product group has its own page, in Turkish and English.
Sector
Industrial felt
Built
Corporate site and management panel
Scope
Fifty product groups, two languages
Status
Live
What the situation was before the build.
The firm's site ran on WordPress, and the product information lived there. Moving to a new site meant the products, the old addresses and the posts could not be lost.
- The old site's addresses were in use in search engines and in the QR code on the business card; they could not end on a missing page.
- The firm also sells abroad, so the product pages needed English versions.
- The firm needed to update product, trade fair and announcement content itself.
The pieces built for Ozdemir Kece.
- 01
The product catalogue was rebuilt
Twenty-six products moved from the old site with their names, descriptions and images. Today fifty product groups in seven categories each have their own page, and services and quality certificates have separate pages too.
- 02
Turkish and English
Every product and service page has an English counterpart. The pages are linked through language tags, and the sitemap lists 127 addresses.
- 03
Old addresses redirected
142 addresses from the old WordPress site were redirected to the new pages. The QR code on the business card now opens the product catalogue directly.
- 04
Management panel
The firm updates products, blog posts, the home page announcement and trade fair logos from the panel. Every save is written to the site's repository and the site republishes itself.
- 05
SEO, GEO and AEO work
Structured data was added to the product, company, contact and blog pages, and the frequent questions on product and service pages were marked up with a question-and-answer schema. Access was opened to AI crawlers and a site summary was published.
The catalogue is now updated from the firm's own panel.
No before and after measurement was taken on this build, so we do not publish a result figure. What changed is this: every product group has its own page in two languages, and content is updated without waiting for a developer.
No before and after measurement was taken on this build. The items below are not a measured result; they are the way of working that changed with it.
- A visitor arriving at an old address reaches the matching page on the new site.
- Enquiries from the contact and quote forms reach the firm by email.
- On 9 October 2026 the site moved to the firm's own hosting account.
The products used in this build.
Web and mobile development
The site was built on a new structure; fifty product groups sit on separate pages in two languages and content is updated from a panel.
SEO and digital marketing
Product and question-and-answer schemas, open access for AI crawlers and redirects from the old addresses were set up.
Integrations
Every save in the panel is written to the site's repository, and the site republishes itself.
We write the proposal after we have found the problem together
In a thirty-minute call we listen to how you work and talk through where time and customers are slipping away. If you do not need a digital fix, we will tell you that too.
30 minutes · no preparation needed
