Step 1 · We work out the usageWhat does WhatsApp do for you today?
WhatsApp Business integrationThe customer is already there,the system should be there too.
Notifications, order and appointment tracking and customer conversations gather in the business account and connect to the customer record. The conversation does not stay on anyone's personal phone, and the channel's twenty-four hour rule is applied by the system.
The platforms we build
- WhatsApp Business API
Meta
HubSpot
n8n
Supabase
Stripe
Gmail
How it is built
From the moment the number is verifiedto the moment the conversation is on record.
The first job is working out what WhatsApp is used for today and whose hands each number sits in. Then we open the business account and send the templates for approval. Last, we start watching the read rate and the reply rate.
Step 2 · Account and templates are set upThe number is verified, the templates are approved.
Step 3 · Measured, then widenedThe read rate turns into a number.
What it can do
It sets the channel up,it follows the channel's rules.
Six modules take on the four rules of the channel: the window, the template, the record and the handover. The twenty-four hour rule is applied by the system, never left to somebody remembering it.
One number, a company-owned history
Several people can answer from the same number and who wrote what is visible. When an employee leaves, the conversation history stays with the company instead of walking out with their phone.
Approved copy, defined usage
Notification templates pass Meta's approval; which template is used in which situation is written during the build. Copy that has not been approved never reaches a customer.
Notifications run on triggers
When an order status changes, an appointment approaches or a payment is due, the notification goes out on its own. You set the trigger, and nobody types the message by hand.
The twenty-four hour rule is written down
A free-form message goes out within twenty-four hours of the customer's last message; after that only approved templates are used. When the window closes the screen shows it, so nobody has to memorise the rule.
The reply draft arrives ready
Draft answers are prepared for the frequent questions and land in the approval queue. The decision to send stays with a person; if you want, automatic sending is opened for specific situations.
The health of the channel is visible
Read and reply rate, template approval status, blocks and complaint counts sit on one screen. If the number's reputation starts to drop, you see it early.
Message types
Not every message follows the same rule,the split is defined during the build.
A service message, a notification and a marketing message go out in different windows and with different permissions. Which template belongs to which situation is written during the build, and the choice is locked on the screen.
- The number is connected to the business account
- Templates come from approved copy
- The record lands in the CRM
Frequently asked
WhatsApp Business integrationFrequently asked questions
Yes. Your existing business number can be moved to the WhatsApp Business API. During the move that number leaves the personal WhatsApp app; that is why most organisations start with a separate number.
No. A free-form message goes out within twenty-four hours of the customer's last message; after that only previously approved templates are used. When the window closes the screen closes the free-text field.
Usually a few days on the WhatsApp side. Nothing is sent with a template still awaiting approval; the build schedule allows for that time.
They can be sent to people with explicit marketing permission, using an approved template. Sending without permission leads to the account being restricted; permission management is part of the build.
In your business account and on your customer record. When an employee leaves, the history stays with the company. The conversations are not used for model training.
Blocks and complaint counts are watched on the screen, and sending is stopped when they start to climb. If a restriction arrives, the appeal is handled, and in the meantime your conversation history stays in your account.
Yes. Incoming messages land in one queue and who answered goes on record. Two people writing to the same customer at once is prevented.
Discovery takes a week. In that week we work out today's usage and write down which templates are needed. The first live workflow opens within 4-8 weeks; the timing changes with account verification, template approvals and the systems being connected. Your own timeline is written into the discovery report.
Three things are measured in the discovery week: response time, the number of missed messages and the number of notifications sent by hand. All three are measured again after the channel opens. The number of conversations left on a personal account drops to zero; every message sits in the business account and on the customer record.
Message types
Which message goes out when,and what permission it needs.
The window and the permission requirement of every message type are written out separately. The rule is applied by the system, not left to the person writing the message.
Service reply
Answered in free-form text within twenty-four hours of the customer's last message.
Order notification
Goes out with an approved template when the status changes; the order relationship stands in for permission.
Appointment reminder
Goes out with an approved template before the appointment, with the cancellation link inside the message.
Payment reminder
Goes out with an approved template as the due date approaches; the account relationship stands in for permission.
Verification code
Goes out immediately on a sign-in request; the user's own request counts as permission.
Campaign message
Goes only to people with explicit marketing permission, with an approved template and at the planned time.
Related products
Where this is used
- QR menu: the code on the table opens the live menu on your siteA QR menu is a digital menu that opens on the guest's phone when they scan the code on the table. ALTAI Digital builds it as a page of the restaurant's own website, not as a separate app. The menu is edited in one place, and the website and the table code show the same page. Every dish has fields for category, description, price, allergens and a photo. The menu can run in English and Dutch. No menu subscription is needed; the build takes four weeks.
- Ecommerce website development: a store written from scratch, owned by youEcommerce website development is writing an online store, with product management and checkout, so a business can sell on its own domain. ALTAI Digital does not build on a ready-made package or theme; the store is written from scratch in Next.js. The payment provider, marketplaces, couriers and accounting links are chosen in a discovery call. The domain, hosting and source code are registered in your name. The timeline depends on the scope and is confirmed in discovery.
- Restaurant website design: menu, reservations and WhatsApp in one placeA restaurant website answers the three questions a guest asks before choosing a table: what is on the menu and at what price, is it open now and where, and can I reserve. ALTAI Digital builds restaurant sites around those three jobs. The menu is updated in one place and the QR code on the table opens the same page; reservations arrive by WhatsApp or a web form. The site is published in two languages and connected to the Google Business Profile. Delivery takes four weeks.
- Clinic website design: bookings, clinician pages and GDPR-compliant formsA clinic website answers the three questions a patient asks before booking: which treatments and clinicians, how to book, where and when. ALTAI Digital builds clinic sites around those three jobs. Bookings arrive by web form or WhatsApp. Every treatment and every clinician gets a page of its own. Forms that collect health information carry a privacy notice and explicit consent under GDPR Article 9. The site is linked to the Google Business Profile and opens in under three seconds on a phone. Delivery takes four weeks.
- Hotel website design: commission-free direct bookings in three languagesA hotel website is the hotel's own booking channel. A guest books dates and a room without going through Booking.com or another online travel agency. Agencies charge a commission on every reservation; a booking on the hotel's own site carries none. ALTAI Digital builds hotel sites around that difference: booking engine, room and rate pages with an availability calendar, content in Dutch, German and English. The FAQ is backed by WhatsApp and a chatbot, and the site is linked to the Google Business Profile. Delivery takes four weeks.
- Hair salon website: booking by stylist and service, without platform commissionA hair salon website is the salon's own page where a client sees prices, picks a stylist and a slot, and books. ALTAI Digital builds salon sites around that job. Bookings land on the salon's own calendar, from the web or through WhatsApp; a reminder goes out the day before to reduce no-shows. The site links to the salon's Instagram and Google Business Profile, and client records stay with the salon. Delivery takes four weeks. We work from Rotterdam and Istanbul.
Terms explained
- QR menuQR menu is the name for a digital menu that opens when a guest scans a code on the table with a phone camera. No app download is needed. A well-built QR menu is a page on the restaurant's own website: it is edited in one place, and a price change shows at the table at once. A poorly built one is a scanned PDF or a page on someone else's domain.
- Google Business ProfileGoogle Business Profile is the free listing that shows a business on Google Maps and in search results. It holds the address or service area, opening hours, phone number, website link, photos, services and customer reviews. Once the owner verifies the listing, they control what it says. The three-business list shown with a map in local searches is made up of these profiles.
- Booking engineBooking engines sit on a hotel's own website and let a guest pick dates, read the terms and reserve a room without an intermediary. Availability, room types, price rules and cancellation terms are all defined inside the engine. The guest picks the dates, sees the conditions and finishes the booking. The reservation lands with the hotel directly.
Next step
The process first, the proposal after
In a short discovery call we map the process together and tell you plainly whether it is worth automating. If it is not, we say that too.
30 minutes · no preparation needed
Discovery call
Process maptogether
Automation candidatesprioritised
Measurement planin writing
Next stepclear
