The yacht portfolio is live in two languages, and updated from one panel.
We built an English and Italian site for NewSail, a brokerage working from Rome and Valencia. Then we added a management panel: every yacht for sale or charter is now updated from one place. Enquiries from the site's form land in the client records on their own.
Sector
Yacht brokerage
Built
Multilingual site and management panel
Scope
Rome and Valencia
Status
Live
What the situation was before the build.
In yacht brokerage the buyer comes from another country and wants to read about a yacht in their own language. The portfolio changes often too, and waiting for a developer at every change leaves a listing out of date.
- Adding a yacht or changing a price meant changing the site's code.
- Buyers searched in English and Italian, so both language versions had to say the same thing.
- Enquiries from the form must not get lost in an inbox.
The pieces built for NewSail.
- 01
A site in two languages
The site is live in English and Italian. The same yacht record feeds both language versions, so an update in one does not leave the other behind.
- 02
Management panel
Adding a yacht or changing a price or a photo no longer needs a developer. The whole portfolio is managed from one panel.
- 03
Enquiries land in the client records
An enquiry from the site's form is written into the client records on its own. The yacht it was about is recorded with it.
- 04
Visibility in search
Yacht, charter route and glossary pages were written to answer search questions directly. Every yacht page has a one-tap link to WhatsApp.
The portfolio is now managed from one place.
No before and after measurement was taken on this build, so we do not publish a number. What changed is plain to see. The yacht portfolio is managed from one panel in two languages, and form enquiries go straight into the client records.
No before and after measurement was taken on this build. The items below are not a measured result; they are the way of working that changed with it.
- Adding a yacht does not mean waiting for a developer.
- The same information updates on the English and Italian pages together.
- Each enquiry is recorded with the yacht it is about.
The products used in this build.
Web and mobile development
The English and Italian site and the management panel were written from scratch; the portfolio is updated from one place.
CRM and customer management
A form enquiry lands in the client records together with the yacht it was about.
SEO and digital marketing
Yacht, charter route and glossary pages answer search questions in two languages.
We write the proposal after we have found the problem together
In a thirty-minute call we listen to how you work and talk through where time and customers are slipping away. If you do not need a digital fix, we will tell you that too.
30 minutes · no preparation needed
