A booking enquiry gets an answer in whatever language it arrives
In tourism, enquiries come from different time zones and in different languages, and a late reply hands the booking to an intermediary platform. We build replies in the guest's language on your own channels, direct booking, and a panel to manage your portfolio. Guest records, review reply drafts and getting your own site found in search are part of the same setup. The multilingual site and panel we built for NewSail's yacht portfolio is an example of this work.
Where the hours go in travel and hospitality.
- 01
Booking questions arrive across time zones and languages, and go unanswered.
- 02
Most bookings come through intermediary platforms that take a high commission.
- 03
Keeping room, tour or yacht details current in several languages is a job in itself.
- 04
Transfer and extra service requests arrive scattered across calls and messages.
- 05
Guest reviews go unanswered, and a guest who stayed once is never invited back.
- 06
The hotel's own website trails in search, so guests find the hotel on an intermediary platform first.
What we build for travel and hospitality.
Replies in the guest's language
Questions from your website, WhatsApp and Instagram are answered in the language the guest writes in, and calls at night are met by a voice assistant. Availability is shown and the enquiry moves on to the booking step.
Direct booking
Guests choose their dates on the hotel's own website, and the booking goes into the hotel's own calendar. The aim is to depend less on intermediary commission.
Multilingual portfolio and panel
Room, tour or yacht details are entered once in the panel and published on the site in several languages. Enquiries from the form land in the client record automatically.
Confirmations, check-in and transfer details
Booking confirmations, reminders, check-in details and airport transfer information go out automatically in the guest's language, by WhatsApp or email.
Guest records and invitations back
The dates of each stay and any special requests sit in one guest record. Guests who have given consent receive an invitation before the season, sent with your approval.
Reply drafts for reviews
New reviews on your Google Business Profile are gathered on one screen, with a reply drafted in the guest's language. Whether to send it is your decision.
Search visibility and ads
SEO, GEO and AEO work aims to get your own website found in search and in AI answers. Meta and Google ads are measured against direct bookings.
Not a client story; it shows how the setup works in this sector.
At a boutique hotel, a guest asks about a room on the hotel's own website, on WhatsApp or on Instagram. Free rooms are shown, the guest picks the dates and the booking goes into the hotel's own calendar, without passing through an intermediary platform. The guest gets a confirmation in their own language, and check-in details before arrival. If an airport transfer is wanted, the request moves on to the transfer flow, which the transport and transfers page walks through in detail.
Read the transport and transfers pageWhat we expect to change once it is running.
- Aims to answer enquiries that arrive out of hours or in another language.
- Targets less dependence on intermediary commission.
- Keeps portfolio details current in every language from one panel.
- Keeps guest records and review replies in one place.
The products behind this work.
Handling enquiries
- See the product
Chat and voice assistant
A booking question is answered at midnight too, and the phone is met by a voice assistant.
- See the product
Online booking and scheduling
The calendar is built in rooms and nights, with minimum stay and season pricing written as rules.
- See the product
WhatsApp Business integration
Booking reminders and payment notices go out with an approved template.
Day-to-day operations
- See the product
CRM and customer management
The dates of each stay and any special requests sit in one guest record, so the team sees them before the next visit.
- See the product
Document and report generation
Group and event quotes are prepared from the hotel's own template; the pricing decision stays with you.
Visibility and measurement
- See the product
Web and mobile development
A multilingual website and management panel are built, so the portfolio is updated in every language from one place.
- See the product
SEO and digital marketing
The Google Business Profile is put in order, review replies are drafted, and SEO, GEO and AEO work is carried out.
- See the product
Meta and Google Ads management
Meta and Google ads are set up, and results are measured against direct bookings.
Hotel website design: commission-free direct bookings in three languages
Hotel website design for the Netherlands and the UK: commission-free direct bookings, room and rate pages in Dutch, German and English, WhatsApp and chatbot.
Hotel chatbot: guest questions do not wait for reception
A hotel chatbot answering check-in, parking, breakfast and cancellation questions from your own information, and passing the rest to reception.
WhatsApp AI assistant
A WhatsApp AI assistant is software that answers questions arriving on a business's WhatsApp number from sources the business supplies.
AI voice assistant
An AI voice assistant is software that answers a business phone and replies from the business's own information.
AI SEO
AI SEO makes a page visible both in Google's organic ranking and in the answers given by ChatGPT, Perplexity and Google AI Overviews.
Google Ads management
Google Ads management is the setup, measurement and weekly running of search and display campaigns.
Meta ads management
Meta ads management is the setup, measurement and weekly running of Instagram and Facebook campaigns.
Hotel dynamic pricing: a revenue management guide for small hotels
Balance occupancy and rate with hotel dynamic pricing. Learn how small hotels can use AI for revenue management with season, event, and demand data.
AI chatbots in hotels: the direct-booking operator's playbook
How hotel-specific AI chatbots, connected to your PMS and built into the booking funnel, recover the OTA commission tax and the guest data that goes with it.
Teams we work with
Travel and hospitality Frequently asked questions
Mostly for writing to guests in their own language, the first reply to booking questions, reminders and check-in details, and translating room or tour descriptions. Pricing and cancellation decisions stay with the business.
Replies go out in the language the guest writes in; which languages are switched on depends on the markets you serve.
Yes. The setup works with your existing reservation and calendar tools; availability and rates are read from a single source, so you do not keep a second calendar.
Discovery takes about a week. We then show you a working demo, put your requirements in writing through a detailed form and build the real thing. Scope and budget are settled in a free discovery call, based on what your business actually needs.
We write the proposal after we have found the problem together
In a thirty-minute call we listen to how you work and talk through where time and customers are slipping away. If you do not need a digital fix, we will tell you that too.
30 minutes · no preparation needed
