The first week was expensive, and we saw that from the numbers, not a hunch.
We ran two Meta campaigns on Instagram for real estate advisor Kerem Ali Yorukoglu. Every lead was recorded with the ad it came from, so the result of every fix could be followed in numbers. This page is based on the report for the campaign's first period of seventeen days.
Sector
Real estate advertising
Built
Campaign, form and measurement chain
Period
25 August to 10 September 2026
Live
13 days, Instagram
What the situation was before the build.
Because measurement was in place, where the problem sat was visible in the first week. The items below come from the period report.
- 271 people opened the villa form and none of them completed it.
- Ads in the Instagram feed spent 18 per cent of the budget and brought no leads.
- The over-55 audience and the 16:00 to 21:00 time slot brought no leads.
- The payment card was declined five times, and 15 per cent of the airtime was lost.
- The 47-second video was played 13,571 times, but 93 per cent of viewers left within the first three seconds.
The pieces built for Kali ad campaign.
- 01
Measurement was in place from the start
Every lead landed in the client system and in Telegram, together with the ad it came from. Eighteen leads came in over the period: fourteen through the form and four as Instagram messages.
- 02
The villa form got simpler
An unnecessary consent step was removed from the form. The same ads brought five leads within a week, and on the villa ads cost per lead fell from 2,927 TL to 518 TL.
- 03
The budget moved to Reels
Nine of the first ten form leads came from Reels viewers. The feed placement, which brought no leads, was closed and its budget moved to Reels.
- 04
Age and hours were narrowed
The over-55 audience and the 16:00 to 21:00 slot, which brought no leads, were narrowed. Mornings from 07:00 to 09:00 and nights after 22:00 were the most productive hours.
- 05
A failed attempt was reversed
Narrowing the second campaign to Reels only backfired and was reversed. This attempt and the payment card declined five times were both written into the report, and adding a second card to the account was recommended.
On the villa ads, cost per lead fell 82 per cent.
What fixed the campaign was having the measurement in place from the start. Which form, which placement and which hours brought leads was visible during the period, and the budget moved accordingly. These figures belong to one client and one period; they are not a promise for another campaign.
2,927 → 518 TL
Cost per lead on the villa ads
An 82 per cent drop, after the form got simpler
1,044 → 691 TL
Period average and the last week
A 34 per cent drop in cost per lead
18
Leads in seventeen days
14 form leads and 4 Instagram messages
- Leads were fed back to Meta as a quality signal; in the second period the ad system learns from the people who actually became leads.
- A 15 to 20 second cut was recommended for the 47-second video.
- The placement, age group and time slot that brought no leads were narrowed during the period.
Related case study
Kali real estate systemThe products used in this build.
Meta and Google Ads management
Measurement was in place from the start, so the form, placement and time slot that brought no leads showed up during the period and were narrowed.
CRM and customer management
Every lead landed in the client system and in Telegram together with the ad it came from.
Integrations
Leads were fed back to Meta as a quality signal, so the ad system learns from the people who actually became leads.
We write the proposal after we have found the problem together
In a thirty-minute call we listen to how you work and talk through where time and customers are slipping away. If you do not need a digital fix, we will tell you that too.
30 minutes · no preparation needed
