Step 1 · We build the measurementWhere is a sale counted?
Meta and Google Ads managementThe budget is being spent,which ad works is invisible.
We run Google Ads and Meta campaigns, but we do not open a budget before measurement is built. First we write down where a conversion is counted; the campaign starts after that, and every week the budget decision comes out of that number.
The platforms we build
- Google Ads
Meta
Facebook
Instagram
Google Analytics 4
Google Tag Manager
HubSpot
How it is built
From the moment measurement is builtto the moment the budget decision is made.
The first job is writing down at which point a sale is counted: a form, a call, a basket, or a signed proposal. Then we build the campaign and audience structure. The weekly report is read against that first definition.
Step 2 · The campaign structure is builtAudience, bid and budget are written down.
Step 3 · Weekly reportWhich campaign brought what.
What it can do
It runs the campaign,it leaves the budget decision to you.
Six modules take on the four questions of advertising: where the conversion is counted, which audience is reached, what the budget moves against, and whose name the accounts sit in.
Where the conversion is counted
The pixel and the tag manager are set up, server-side conversion is connected, and when the sale closes in your CRM that record is written back to the ad account. So the conversion count in the report counts the people who actually bought, not the people who filled in a form.
Campaign and audience structure
Search, display and social campaigns are built with separate goals; the remarketing audience and the first-contact audience do not share one budget. Which audience sees which message is written down during the build.
The consent gate and lost measurement
A visitor who does not give cookie consent never enters the measurement, and in every account that means some data is lost. We measure how large the loss is, fix the consent screen against it, and write openly in the report how much we cannot see.
The budget decision comes out of a number
Every week spend, conversion count and cost per conversion are compared campaign by campaign. The campaigns whose budget went up and the ones that were stopped are written in the report with the reason; the decision comes to you.
Copy and creative production
Ad copy and creative variations are prepared, checked against your brand guide, and passed to you for approval before they go live. Which variation works better is measured and used in the next round.
The accounts are in your name
The ad account, the business manager and the payment method are opened in your name; we are added as users and our access closes when we leave. The historical data and the audiences stay in your account.
Monthly report
What the spend brought back,in one table.
Spend per campaign, conversion count, cost per conversion and the records that became sales sit side by side. The size of the share we cannot measure because of the consent gate is written into the same table.
- Measurement is built before the campaign
- The budget decision is written with its reason
- The accounts are opened in your name
Frequently asked
Meta and Google Ads managementFrequently asked questions
No. The management fee is a fixed monthly amount and it is independent of what is spent. In a commission model growing the budget suits the person managing it; we never set up that incentive.
You do, directly to the platform. The payment method is set on your own business manager; Google and Meta invoice you. The budget never passes through our account.
We do not set a fixed floor, but enough data has to build up before the measurement means anything. During discovery we look at your target cost per conversion and write down how many conversions a week you need to see; the budget comes out of that number.
Yours. The ad account, the business manager and the measurement build are opened in your name; we are added as users. When the work ends our access closes, and the historical data and audiences stay in your account.
A visitor who does not consent never enters browser-side measurement, and on every site that means some loss. We measure how large the loss is in the first month, show how much of it server-side events close, and write the share we cannot see openly in the report.
We prepare the copy and the creative variations, check them against your brand guide and put them in front of you before they go live. A variation that is not approved does not go out.
Not straight away. First we review the measurement on the running campaigns and write down what is being counted wrongly. The decision to stop or rebuild comes to you together with the output of that review.
Budget decisions come in a short weekly table, the full assessment in a monthly report. The monthly report puts spend per campaign, conversions, cost per conversion and the records that became sales side by side.
Discovery takes a week. In that week we write down where a sale is counted and start building the measurement; no campaign opens before the measurement is confirmed working. The first live workflow opens within 4-8 weeks; the timing depends on the state of the site, the CRM connection and creative readiness. Your own timeline is written into the discovery report.
The layers we build
What each platform does,and where the measurement connects.
The campaign runs on two platforms, the measurement is built in four layers. All six are opened in your account and stay in your hands at handover.
Google Ads
Search, display and shopping campaigns; the keyword and bid structure is built against the goal.
Meta (Facebook and Instagram)
Audience, placement and creative variations are tested separately; the results gather in the same report.
Google Analytics 4
What the visitor does after landing on the site is tracked here; conversion events are defined by hand.
Meta pixel and server connection
The browser-side pixel falls short on its own; events sent from the server close that gap.
Google Tag Manager
Every measurement tag is managed from one place; adding a new event does not mean touching the code.
Offline conversion matching
A sale closed in the CRM is written back to the ad account; a record lost at proposal stage is not counted as a conversion.
Where this is used
- Google Ads management: the budget opens after the measurement worksGoogle Ads management is the setup, measurement and weekly running of search and display campaigns. ALTAI Digital does not open a budget before the measurement is in place: tag manager, server-side conversions and the CRM link come first. The ad account is opened in the client's name, the management fee is a fixed monthly amount and no share is taken from the spend. Each week, spend, conversions and cost per conversion are compared.
- Meta ads management: enquiries land in a record, not a spreadsheetMeta ads management is the setup, measurement and weekly running of Instagram and Facebook campaigns. ALTAI Digital builds the measurement first: the Pixel, the Conversions API and the CRM link. An enquiry from a lead form lands in the customer record, and when the sale closes that is written back to the ad account. The account is opened in your name, and the fee is a fixed monthly amount rather than a share of spend.
- ChatGPT ads management: no budget before measurement is in placeChatGPT ads management means setting up, measuring and running campaigns in OpenAI's Ads Manager. Ads appear below a ChatGPT answer, labelled as sponsored and kept apart from it. Self-service access is open to legal entities based in the UK and the Netherlands. Ads show only on the Free and Go plans, and not to under-18s. We set up the pixel, the Conversions API and UTM tags first. Then we write context hints and landing pages and decide weekly on the figures. The ad account is opened in your name.
- AI SEO: Google ranking and AI answers are measured togetherAI SEO makes a page visible both in Google's organic ranking and in the answers given by ChatGPT, Perplexity and Google AI Overviews. Generative engine optimisation, known as GEO, aims to get a page cited inside an AI answer. Answer engine optimisation, known as AEO, gives a page a short answer that can be quoted on its own. ALTAI Digital measures each engine separately and makes no claim for one it has not measured.
- Social media management: planned content, approved posts, tracked repliesSocial media management runs a business's weekly content plan, post approval and incoming message replies as one connected service. The channel is chosen during discovery, and Instagram comes first. Every post is drafted with a hook, a script, a filming setting and a metric to track before it is prepared. A post passes a language check and never goes live without the client's approval. Messages and comments can feed into the request handling flow, where a draft reply waits for sign off.
- AI video ads: script first, footage second, scene by scene approvalAI video ads are built by writing and approving a script and scene text before any footage is produced. Scenes are built from ordinary work that happens inside most companies, which is where the realism comes from. Footage and motion are produced with AI tools, then editing, music, captions and on screen text are added. A voiceover is optional, and the advert is cut into separate formats per channel.
Terms explained
- ChatGPT adsChatGPT ads are sponsored units that OpenAI shows inside ChatGPT. The ad sits below the answer, in its own area, carrying a sponsored label, and it does not change the answer itself. Ads run only on the Free and Go plans, and never for users under eighteen. Each unit holds the advertiser name, a headline, a description, an image and a landing page.
- AEOAEO stands for answer engine optimisation. It covers the work of writing a page so that answer boxes and AI assistants use it as a source. The method is to answer the question in the opening lines, write section headings as questions, and keep every claim checkable. Google states that this is not a separate discipline, and that the same SEO applies.
Next step
The process first, the proposal after
In a short discovery call we map the process together and tell you plainly whether it is worth automating. If it is not, we say that too.
30 minutes · no preparation needed
Discovery call
Process maptogether
Automation candidatesprioritised
Measurement planin writing
Next stepclear
