Audience, bid and budget are setWho sees the ad, how it bids and its daily budget are written down.
Meta and Google Ads managementWe run your Meta and Google ads, and every lead reaches your sales team straight away.
First we look at your goal: more customers or more visibility. We write the filming guide, edit the video and test several ads at once. Every month we move the budget to the ads that work and report the results.
Platforms we use
- Google Ads
Meta
Instagram
Facebook
Google Analytics 4
Google Tag Manager
Telegram
WhatsApp
How it works
We set the budget together,and you see the results in a monthly report.
Before an ad goes live we write down who will see it, how it bids and what it can spend a day. Then we set up the measurement that shows which ad is seen and clicked. At the end of each month a report shows how many leads each campaign brought.
Measurement is set upWhich ad is seen and clicked is tracked every day.
A report every monthThe report shows how many leads each campaign brought.
Start to finish
From goal to video, from test to lead,we run every step.
An ad works when six jobs run together. We take on all six; the budget and the final say stay with you.
First we understand your goal
The first question is your goal: winning more customers or putting your brand in front of more people. We look at your pages, your sales data and what you tell us, then suggest the campaign that fits. If you prefer another route, we take that one.
We write the filming guide
We prepare a PDF that explains, step by step, how to film the ad video. We go through it with you on a call, so everyone knows what to do on the day.
We edit and design the video
We put together the edit, the captions and the sound from your footage. The video arrives ready to run, in the sizes Instagram and Google ask for.
We test several ads at once
Once the budget is set, different videos and images go live at the same time. We measure which one is seen and clicked more; this is called an A/B test.
Every month we adjust and move the budget
At the end of the month we review the results. Ads that do not work are paused and the budget of those that do is raised; once testing ends, the full budget runs.
Leads reach your sales contact straight away
The name and number of the person who filled in the ad form reach your sales contact within seconds: on Telegram, WhatsApp, a dashboard or email. In winning customers, replying fast matters most.
Lead dashboard
No lead from your adsis left waiting.
Every lead lands on the dashboard with the ad it came from. Your sales contact calls the person and writes the outcome on the same record. At the end of the month these records show which ad really brought customers.
- Leads reach sales within seconds
- Every lead shows the ad it came from
- The account and budget stay in your name
Frequently asked
Meta and Google Ads management Frequently asked questions
There is no fixed minimum. The budget depends on your goal, the area you serve and how much your competitors spend. In the first month a smaller budget tests several ads; once the winner is clear, the full budget runs.
Leads can start on the day an ad goes live. Seeing which ad really works takes a few weeks, because the comparison needs data. That is why we plan the first month as a test month.
The name, number and source ad of the person who filled in the form reach your sales contact within seconds. You choose the channel: Telegram, WhatsApp, a dashboard or email. The same record is also added to your customer list.
You do. The ad account, business manager and payment method are opened in your name, and we are added as users. If we stop working together, our access closes and the history and audiences stay in your account.
You pay the budget straight to Google and Meta, and they invoice you. The ad budget never passes through our account.
You or your team film it, following the guide we write. Once the footage arrives, we finish the edit, the captions and the sound.
Google Ads suits catching people who are already searching for your service. Meta, meaning Instagram and Facebook, suits reaching people who are not searching yet but may be interested. We choose with you during discovery; the two can also run together.
Not straight away. First we check how your live campaigns are measured and write down what is being counted wrongly. The decision to pause or rebuild comes to you with that review.
A written report arrives every month, with spend per campaign, the number of leads, cost per lead and next month's plan. You can see incoming leads on the dashboard every day.
Platforms we use
Ads run on two platforms,and leads reach you on four channels.
The ad account, business manager and measurement are set up in your name; we are added as users. You choose the channel the leads come to.
Google Ads
Search and display ads. You show up for the person looking for your service at that very moment.
Meta (Instagram and Facebook)
Video and image ads. You reach people who are not searching yet but may well be interested.
Google Analytics 4 and Tag Manager
What a visitor does after reaching your site is tracked; form and call events are measured.
Meta pixel and server connection
The browser pixel and the events sent from the server work together, so less goes unmeasured.
Telegram and WhatsApp alerts
A new lead arrives on your sales contact's phone as a message with the name, the number and the ad it came from.
Dashboard and customer record
The same lead is written to the customer record, so who called and whether the sale closed sit in one place.
Where this is used
- Google Ads management: the budget opens after the measurement worksGoogle Ads management is the setup, measurement and weekly running of search and display campaigns. ALTAI Digital does not open a budget before the measurement is in place: tag manager, server-side conversions and the CRM link come first. The ad account is opened in the client's name, the management fee is a fixed monthly amount and no share is taken from the spend. Each week, spend, conversions and cost per conversion are compared.
- Meta ads management: enquiries land in a record, not a spreadsheetMeta ads management is the setup, measurement and weekly running of Instagram and Facebook campaigns. ALTAI Digital builds the measurement first: the Pixel, the Conversions API and the CRM link. An enquiry from a lead form lands in the customer record, and when the sale closes that is written back to the ad account. The account is opened in your name, and the fee is a fixed monthly amount rather than a share of spend.
- ChatGPT ads management: no budget before measurement is in placeChatGPT ads management means setting up, measuring and running campaigns in OpenAI's Ads Manager. Ads appear below a ChatGPT answer, labelled as sponsored and kept apart from it. Self-service access is open to legal entities based in the UK and the Netherlands. Ads show only on the Free and Go plans, and not to under-18s. We set up the pixel, the Conversions API and UTM tags first. Then we write context hints and landing pages and decide weekly on the figures. The ad account is opened in your name.
- AI SEO: Google ranking and AI answers are measured togetherAI SEO makes a page visible both in Google's organic ranking and in the answers given by ChatGPT, Perplexity and Google AI Overviews. Generative engine optimisation, known as GEO, aims to get a page cited inside an AI answer. Answer engine optimisation, known as AEO, gives a page a short answer that can be quoted on its own. ALTAI Digital measures each engine separately and makes no claim for one it has not measured.
- Social media management: planned content, approved posts, tracked repliesSocial media management runs a business's weekly content plan, post approval and incoming message replies as one connected service. The channel is chosen during discovery, and Instagram comes first. Every post is drafted with a hook, a script, a filming setting and a metric to track before it is prepared. A post passes a language check and never goes live without the client's approval. Messages and comments can feed into the request handling flow, where a draft reply waits for sign off.
- AI video ads: script first, footage second, scene by scene approvalAI video ads are built by writing and approving a script and scene text before any footage is produced. Scenes are built from ordinary work that happens inside most companies, which is where the realism comes from. Footage and motion are produced with AI tools, then editing, music, captions and on screen text are added. A voiceover is optional, and the advert is cut into separate formats per channel.
Terms explained
- ChatGPT adsChatGPT ads are sponsored units that OpenAI shows inside ChatGPT. The ad sits below the answer, in its own area, carrying a sponsored label, and it does not change the answer itself. Ads run only on the Free and Go plans, and never for users under eighteen. Each unit holds the advertiser name, a headline, a description, an image and a landing page.
- AEOAEO stands for answer engine optimisation. It covers the work of writing a page so that answer boxes and AI assistants use it as a source. The method is to answer the question in the opening lines, write section headings as questions, and keep every claim checkable. Google states that this is not a separate discipline, and that the same SEO applies.
Next step
We write the proposal after we have found the problem together
In a thirty-minute call we listen to how you work and talk through where time and customers are slipping away. If you do not need a digital fix, we will tell you that too.
30 minutes · no preparation needed
Discovery call
Root causefound together
Optionstalked through
Demoafter discovery
Next stepin writing
