On your website, on WhatsApp and on the phone, your customer's question is answered at once.
The chat assistant handles written questions and the voice AI assistant handles phone calls. Answers come only from the information you provide, and bookings go straight into your calendar. A question with no match in that information is handed to you, and you can take over whenever you like.
Channels the assistant works on
WhatsApp Business
Instagram
- Switchboard and phone
- Web form
Google Calendar
HubSpot
Claude
Example board. The knowledge base and the topics handed to you are written separately for every business.
The questions your customers askare mostly the same few.
Price, opening hours, bookings and order questions come in again every day. They are answered at once with your information, while complaints and price negotiation are handed to you.
New customer
Asking about price
Existing customer
Asking about an order
Booking a slot
Looking for a free time
Late-night message
Writing after hours
Wants a person
Asking for a member of staff
A phone call with the voice AI assistantfrom start to finish.
Someone calls a dental clinic in the evening and asks for an appointment. The free slots are offered, the booking goes into the calendar and a confirmation text is sent. The call is in Turkish and was voiced for an example business.
When do the questions arrive?
Questions do not keep office hours; they arrive in the evening and at the weekend too. A customer who gets no answer at that hour usually writes to another business.
Frequently asked questionsWhich questions come to you?
Information questions are answered at once and bookings go into the calendar. When the customer starts describing their own situation, or decides to buy, the conversation is handed to you. We draw that line with you during set-up.
- InformationHours, address and price questions answered at once
- BookingA free slot is found and added to your calendar
- QuoteThe customer describes their case and it comes to you
- PurchaseYou take over at the moment of decision
Answers come from your information,and anything without a match comes to you.
Your price list, services, frequently asked questions and opening hours go into the knowledge base. The assistant is tested against different scenarios before going live. No answer is invented for a question the knowledge base does not cover; the conversation is handed to you and the reason is logged.
An unanswered first questionis a sale that ended before it began.
When a customer asks at nine in the evening and hears back the next morning, they have often started talking to someone else. A quick first answer does not close the sale by itself, but it keeps the customer with you.
Unanswered questions
First messages left waiting
Including after hours and weekends
Every conversation on record
Invented answers
Replies without a source
Questions without a match come to you
The reason is logged
Handover
You take over
By topic or at the customer's request
Change the rule whenever you like
First live workflow
Weeks
Depending on complexity and system count
Written in the discovery report
Chat and voice assistant Frequently asked questions
The chat assistant answers written questions on your website, WhatsApp and Instagram. The voice AI assistant picks up the phone, talks to the caller, answers the question or makes the booking. Both draw on the same knowledge base.
It only works from the information you provide. When the knowledge base has no answer, nothing is made up; the conversation is handed to you and the reason is logged.
Whenever you like. Complaints, price negotiation and contracts are handed to you by default, and we write that list with you during set-up. The conversation summary opens on your screen, so the customer does not have to start again.
Yes. We say so clearly in the greeting, and the option to reach a member of staff is always open. Hiding it costs trust.
It speaks in a natural voice and you approve the greeting text. The voice and speaking speed are chosen during set-up, and we listen to sample calls together before going live.
The chat window on your website, WhatsApp, Instagram and the phone. All of them draw on the same knowledge base, so one update reaches all four channels.
Written conversations are kept on record. Voice calls are recorded only if you want it and with the caller's consent; the consent step is part of the set-up.
We start with discovery: your business, your services and the questions you get most often, in about a week. Then a demo is prepared, and if you like it the set-up begins. The first live workflow opens within 4-8 weeks, depending on the number of channels and whether a phone line is included. Your own timeline is written into the discovery report.
Two things are measured before the set-up: time to first answer and the number of after-hours conversations left unanswered. Once the assistant is live, the same two numbers are taken again. The report also shows how many conversations were handed to you and why.
Businesses we work with. Every set-up uses that business's own information.



Where this is used
- AI assistant setup: answers from your sources, hands the rest to your teamAn AI assistant is software that answers customer questions on a website or in WhatsApp using the business's own sources. ALTAI Digital builds AI assistants that speak only from the information you provide. When a question has no answer in those sources, the assistant does not invent one; it hands the conversation to your team with a summary. Customers are told clearly that they are talking to an AI assistant. Written conversations are kept and linked to the customer record.
- AI voice assistant: the phone rings and nobody misses itAn AI voice assistant is software that answers a business phone and replies from the business's own information. ALTAI Digital builds it to speak only from the sources you provide. When a question has no answer there, the assistant does not invent one; it passes the call to your team and a written summary goes with it. Callers are told plainly that they are speaking to an assistant. The first live flow opens in four to eight weeks.
- Instagram DM automation: one queue, ready drafts, approved repliesInstagram DM automation routes the direct messages you receive on Instagram, and comments where they are connected, into the same queue as your WhatsApp, email and web form requests. The request that has waited longest rises to the top. Drafts for common questions arrive ready and wait in an approval queue, and by default a person decides what is sent. Earlier conversations with the same person open beside the draft. Where an AI assistant is used, it tells people it is AI and hands unknown questions to a human.
- Hotel website design: commission-free direct bookings in three languagesA hotel website is the hotel's own booking channel. A guest books dates and a room without going through Booking.com or another online travel agency. Agencies charge a commission on every reservation; a booking on the hotel's own site carries none. ALTAI Digital builds hotel sites around that difference: booking engine, room and rate pages with an availability calendar, content in Dutch, German and English. The FAQ is backed by WhatsApp and an AI assistant, and the site is linked to the Google Business Profile. Delivery takes four weeks.
- WhatsApp AI assistant: answers from your sources, approved replies, handover to a personA WhatsApp AI assistant is software that answers questions arriving on a business's WhatsApp number from sources the business supplies. It passes the conversation to a person when it should. ALTAI Digital builds it on the WhatsApp Business API. The assistant tells customers it is an AI assistant. When the sources hold no answer it does not invent one and hands over instead. By default each reply is a draft that a person approves before it is sent. Automatic sending is switched on only for situations the business chooses.
- AI assistant for hotels: guest questions do not wait for receptionAn AI assistant for hotels answers the questions guests ask before and during a stay: check-in and check-out times, parking, breakfast, transfers, pets and cancellation terms. ALTAI Digital builds it to speak only from the hotel's own information. A question it cannot answer goes to reception with a summary. The assistant replies in the language the guest writes in and sends booking questions to the hotel's own reservation page.
Terms explained
- AI voice assistantAI voice assistants answer the phone with a synthetic voice and turn the conversation into text. The greeting is written by the business. The assistant speaks only from the sources it was given. Where a question has no answer in those sources, it makes nothing up. The call goes to a person, along with a written summary.
- IVRIVR (interactive voice response) is a phone system that answers callers with recorded or synthetic speech and routes them by keypad or voice. The caller picks an option from a menu, and the system sends the call to a team, a queue or a recorded message. The menu is written in advance, and it recognises only the options it was given.
- AI assistantAI assistant is the name for software that answers questions in writing on a website or a messaging channel from the sources it was given. A rule-based chat flow offers a written route and a list of options. An AI assistant reads a free-text question and answers from those sources. When a question has no answer in them, a well-built assistant hands the conversation to a person.

We write the proposal after we have found the problem together
In a thirty-minute call we listen to how you work and talk through where time and customers are slipping away. If you do not need a digital fix, we will tell you that too.
30 minutes · no preparation needed



