Glossary: digital business terms in one sentence

What is a QR menu?

What a QR menu is, how it works and how it differs from a PDF menu or a menu app. Setup, updates, allergens and the Google Business Profile link explained.

What is the WhatsApp Business API?

What the WhatsApp Business API is, how it differs from the app, how message templates and the 24-hour window work, and what to check before you set one up.

What is a CRM?

What a CRM is, how it differs from a spreadsheet and how a sales pipeline is built. Duplicates, required fields and GDPR explained in plain terms.

What is n8n?

What n8n is, how nodes and triggers work, how it differs from Make and Zapier, and what self-hosting means for your data under GDPR.

What is a chatbot?

What a chatbot is and how rule-based and AI bots differ. How answers stay tied to your own sources, and when a conversation goes to a person.

What is a Google Business Profile?

What a Google Business Profile is, where it appears, which fields matter, how verification works and how reviews affect it, explained for small businesses.

What is workflow automation?

What workflow automation is, how triggers and steps work, which tasks suit it, and how failures and approvals are handled.

What is an AI voice assistant?

What an AI voice assistant is, how it answers a call, when it hands over to a person, and how consent is handled.

What is a booking engine?

What a booking engine is, how it works on a hotel's own website, how it differs from an intermediary, and what to check first.

What are ChatGPT ads?

What ChatGPT ads are, where they appear, which categories are allowed, which countries can buy them, and how conversions are measured.

What is an AI agent?

What an AI agent is, how it differs from a chatbot, which tools it calls, and how approval and logging work.

What is AEO?

What AEO is, how it differs from SEO, how answer engines pick a source, and what to change on the page.