Glossary: digital business terms in one sentence
Each page defines one term, explains how it works and shows where a business uses it. Definitions come from our own builds and the sources named on the page.
What is a QR menu?
What a QR menu is, how it works and how it differs from a PDF menu or a menu app. Setup, updates, allergens and the Google Business Profile link explained.
What is the WhatsApp Business API?
What the WhatsApp Business API is, how it differs from the app, how message templates and the 24-hour window work, and what to check before you set one up.
What is a CRM?
What a CRM is, how it differs from a spreadsheet and how a sales pipeline is built. Duplicates, required fields and GDPR explained in plain terms.
What is n8n?
What n8n is, how nodes and triggers work, how it differs from Make and Zapier, and what self-hosting means for your data under GDPR.
What is an AI assistant?
What an AI assistant is and how it differs from a rule-based chat flow. How answers stay tied to your own sources, and when a conversation goes to a person.
What is a Google Business Profile?
What a Google Business Profile is, where it appears, which fields matter, how verification works and how reviews affect it, explained for small businesses.
What is workflow automation?
What workflow automation is, how triggers and steps work, which tasks suit it, and how failures and approvals are handled.
What is an AI voice assistant?
What an AI voice assistant is, how it answers a call, when it hands over to a person, and how consent is handled.
What is a booking engine?
What a booking engine is, how it works on a hotel's own website, how it differs from an intermediary, and what to check first.
What are ChatGPT ads?
What ChatGPT ads are, where they appear, which categories are allowed, which countries can buy them, and how conversions are measured.
What is an AI agent?
What an AI agent is, how it differs from a plain chat tool, which tools it calls, and how approval and logging work.
What is AEO?
What AEO is, how it differs from SEO, how answer engines pick a source, and what to change on the page.
What is an MCP server?
What an MCP server is, how the Model Context Protocol connects AI applications to your systems, and what to check on tools, sign-in and permissions.
What is a large language model?
What a large language model (LLM) is, how it writes text, where it helps a business, and its limits: invented answers, out-of-date knowledge and GDPR.
What is IVR?
What IVR (interactive voice response) is, how keypad and speech menus route calls, where callers get stuck, and how an AI voice assistant differs.
What does n8n vs Zapier come down to?
n8n vs Zapier compared for Dutch and UK teams: hosting, task and execution billing, GDPR and data location, connectors, code, AI steps and fit.
How does WhatsApp Business API pricing work?
How Meta charges for WhatsApp Business API messages, which messages are free, what changed on 1 October 2026 and how to lower the cost.
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