Social media management: planned content, approved posts, tracked replies
Social media management runs a business's weekly content plan, post approval and incoming message replies as one connected service. The channel is chosen during discovery, and Instagram comes first. Every post is drafted with a hook, a script, a filming setting and a metric to track before it is prepared. A post passes a language check and never goes live without the client's approval. Messages and comments can feed into the request handling flow, where a draft reply waits for sign off.
A business account often sits with one person who posts when there is time and goes quiet for weeks after. Social media management replaces that pattern with a plan. The work starts with a channel decision made during discovery, and Instagram comes first. Other channels are chosen during discovery; the choice follows the client's business and its audience. Once the plan is set, the account moves to a weekly rhythm built from scripted series rather than posts written on the day.
A weekly content plan is built from series. Each series carries its own topic, frequency and tone. Every post in the plan is drafted with four fields before any content is prepared. These are a hook, the text or spoken script, the filming setting, and the metric to track. A hook is the line that stops someone scrolling. None of these fields is left blank, because content here is a documented process, not something improvised. Every figure or claim inside a post is tied to a source; a claim without one does not go into the text. A post passes a language check before it goes anywhere near approval.
Approval stays with the client. The decision to publish is made by the client or their named representative, and a post never goes live without it. That rule is not about speed, it protects the client's right to control what their own account says. A real person's image or voice is used only with that person's permission. Press or agency photos are never used without permission. The approval sequence runs the same way every time. A draft is written, it passes a language check, it goes to the client, and only then does it publish. Skipping a step in that order can put words in the brand's mouth without the owner knowing.
The work does not stop once a post is live. Incoming messages and comments are a separate line of work. They can feed into the request handling flow, where Instagram and WhatsApp sit inside one inbox and a draft reply waits for sign off. Paid promotion is a separate decision too. Before any post runs as an ad, measurement is set up first, and the promotion is built together with the ad management service. At the end of the month a report shows which series turned into a message or a request. These four pieces, planning, approval, messaging and measurement, are not separate projects; they are one connected flow. ALTAI Digital works from Rotterdam and Istanbul.
What goes wrong today
- 01
Content goes out at random, with no plan
Some weeks carry no post at all, others carry several back to back. Without a series and a weekly plan, an account never settles into a consistent voice. A plan written in advance ends that swing. Every post's hook, text and metric are set before the week starts.
- 02
A post goes live without approval
When a team posts on its own judgement, the brand owner sees the account only after the fact. In social media management the approval sequence is fixed. A draft is written, it passes a language check, it goes to the client, and nothing publishes without sign off. Skipping that order lets the brand's voice change without the owner knowing.
- 03
Incoming messages and comments go unanswered
A comment under a post or a message in the inbox can sit unanswered for days. These can feed into the request handling flow, where Instagram and WhatsApp sit in one inbox and a draft reply waits for sign off. Without that link, a request arriving after a post simply gets lost.
- 04
Paid promotion runs without measurement
A post boosted into paid promotion before measurement is in place leaves no way to know what the spend actually did. In social media management, promotion is built with the ad management service, and measurement goes in first. Without that order, budget flows toward a post with no clear outcome attached.
- 05
A figure or claim in a post has no source
A post that states a figure or a claim without naming where it came from puts the account's credibility at risk. Every figure and claim is tied to a source; a line without one does not go into the text. This check runs alongside the language check, before anything reaches approval.
- 06
A real person's image is used without consent
Using a real person's photo or voice in a post without their consent harms both that person and the brand. In social media management, image and voice are only used with permission; press or agency photos are never taken without it. This check runs the same way for every post.
Scope of the build
Channel choice is made during discovery
Which channel gets managed is decided during discovery, based on the client's business and audience. Instagram comes first. A further channel can be added once discovery is done. The decision is recorded in writing.
Weekly content plan and series
Content is planned as series with a set topic and rhythm, not as single posts written one at a time. The plan is prepared weekly, approved in advance and tracked through the week. A change to a series is reviewed together with the monthly report.
Post structure and metric
Every post is drafted with a hook, text or a spoken script, a filming setting and a metric to track, all written before production. These four fields are part of the draft, not something added afterwards. The metric differs by post and is reviewed against it in the report.
Source and language check
Every figure and claim inside a post is tied to a source; a line without one does not reach the text. A post passes a language check before it goes anywhere near the inbox or publication. These two checks are the last step before a draft moves to approval.
Approval queue
The decision to publish is made by the client or their named representative. A draft moves to approval only after the language check, and nothing goes live without sign off. This sequence runs the same way for every post, with no exceptions.
Message and comment integration
Incoming messages and comments can feed into the request handling flow. Instagram and WhatsApp sit inside one inbox, and a draft reply waits for sign off before it is sent. This link stops a request arriving after a post from getting lost, and it is built together with the request handling service.
Paid promotion and monthly report
Before a post runs as an ad, measurement is set up first, and promotion is built together with the ad management service. At the end of the month, a report shows which series turned into a message or a request. A real person's image or voice is only used with consent.
How the build runs
- 01
Discovery and channel choice
Which channel gets managed is decided based on the client's business, and the series plan is outlined.
- 02
Weekly plan and production
Each post is drafted with a hook, text, filming setting and a metric; filming and writing follow that plan.
- 03
Language check and approval
A draft passes a source and language check, then goes to the client; nothing publishes without sign off.
- 04
Messages, promotion and report
Incoming messages feed into request handling, paid promotion opens once measurement is in place, and a report closes the month.
Products used in this build
Request handling
Requests from five channels collect in one list, the draft reply arrives ready, and the decision to send stays with you.
Meta and Google Ads management
The ad budget opens after measurement is built; which campaign turned into a sale sits in the report.
SEO and digital marketing
Content production, technical order and a quality gate, so you are visible in search engines and in AI answers.
Terms used on this page
- Series
- A series is a group of posts in the weekly content plan that repeats a set topic and frequency, defined in advance.
- Hook
- A hook is the opening line of a post. It stops a reader from scrolling past and pulls them into the rest of the text.
- Approval queue
- The approval queue is the stage where a draft that has passed the language check waits for the client's sign off before it publishes.
- Request handling flow
- The request handling flow is the process where Instagram and WhatsApp messages sit in one inbox and a draft reply waits for sign off.
- Filming setting
- The filming setting is the plan field that states where and under what conditions a post's image or video will be produced.
social media managementFrequently asked questions
Social media management runs a business's weekly content plan, post approval and incoming message replies as one connected service. The channel is chosen during discovery. Every post is planned with a hook, text, filming setting and a metric before it is prepared.
Which channel gets managed is decided during discovery, based on the client's business and audience. Instagram comes first. A further channel is never claimed as managed before that decision is made; it follows discovery.
Content is planned as series rather than single posts, each with its own topic and frequency. Every post is drafted with a hook, text or a spoken script, a filming setting and a metric before any content is prepared. The plan is prepared weekly and approved in advance.
No. The decision to publish is made by the client or their named representative, and a post never goes live without it. A draft moves to approval only after the language check. This sequence runs the same way for every post.
Incoming messages and comments can feed into the request handling flow. Instagram and WhatsApp sit inside one inbox, and a draft reply waits for sign off before it is sent. This link stops a request arriving after a post from getting lost.
Before a post runs as an ad, measurement is set up first. Promotion is built together with the ad management service, once measurement is in place. Without that order, there is no clear way to tell what the spend achieved.
A real person's image or voice is used only with that person's permission. Press or agency photos are never used without permission. This check runs the same way for every post.
At the end of the month, a report shows which series turned into a message or a request. The report is broken down by series, showing which content led to a reply. A figure in the report is only there when it is tied to a source.
The process first, the proposal after
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